After launching last month in a blaze of Italo glory Naive returns tonight, offering a frenetic night of balls-out electro courtesy of Chew Chocolate Cookies. The London based producer has become well recognised as a remixer dejour as he takes on the likes of Swedish House Mafia, Major Lazer & Justice and transforms them into a post-apocalyptic reflection of their former selves.
Check out some of his own productions here:
Chewy Chocolate Cookies "Thunder" EP - OUT NOW on Beatport & Juno by ChewyChocolateCookies
Chewy Chocolate Cookies "Apocalypse" EP - OUT NOW on Beatport & Juno by ChewyChocolateCookies
Supporting this sonic nutter will be resident Peace, whose own productions have graced the pages of Synth many times before with offerings of cosmic electro & liquid dubstep, Mausr who you know a lot better then you think, the Sub Club is becoming pretty familiar to him actually, plus myself (Vianassa) - I'll be booting up the Sub Club's world renowned sound system from 11.
To get a better idea of just what Naive is all about I caught up with lead promoter Cal who has a hankering for parties with added OOOOOMPH!!Here's what he had to say:
S: Naïve describes itself as ‘going in too big and too fast, hitting Glasgow with a blend of sensual French Touch, Hi-NRG Italo bliss and dirty Electro basslines’. You certainly achieved this at last month’s highly successful launch party with guest appearances from Louis La Roche & ex Aeroplane, The Magician. What is the concept behind Naïve and why did you decide to start the night?
Cal: Naïve was quite simply born out of a personal desire to become more involved in music and creativity. Clubs were the ideal output for this and the creative side of the club will develop over time.
Of course there is a music policy and it’s fairly well defined, relatively narrow in some respects. A number of clubs will pride themselves on playing a variety of material, although Naïve is primarily geared towards Electro and Disco House/French House. The club edges towards the Italo/Disco sounds at times but may also go heavier on occasion and Naïve resident PEACE will have no problems there.
S: Tonight you have Chewy Chocolate Cookies making an appearance at the Sub Club along with Mausr, our own Vianassa and resident Peace. What should we expect from Chewy Chocolate Cookies and why did you choose a Wednesday at the Sub Club to showcase their talent?
Cal: Honestly, Wednesday wasn’t my ideal choice for my next night. I was keen to carry on the momentum from the launch, but there was a lack of suitable weekend dates in appealing venues. You could certainly say that this night had a lot to do with my own impatience.
When the opportunity of a week-day show materialised I felt that the concept behind Naïve would have to be adapted and geared towards a different audience. The night had to have an appeal to a young, student crowd who were looking for some big, loud and unpretentious electronic music. Chewy Chocolate Cookies was an artist who I felt could connect with that audience and simply get them jumping around on the night. I think he should live up to that and don’t think it’ll disappoint, but this is really a one-off. I don’t plan any more week-day shows and I’ll be looking towards a more inventive booking policy in the future.
S: You’ve mentioned plans are in place for a big night next month at the Art School, will Naïve always be a free-roaming affair, moving from venue to venue or do you intend to find a location suited to the night and make it a constant fixture?
At the moment I’m really just testing out different venues to see what works for me as a promoter. The Art School is a venue that I’ve personally loved as a club-goer and all my dealings with them have been really professional and friendly, so I’m definitely looking forward to the next two Naïve shows that will be taking place there on November 19th and December 4th.
I feel that a venue can be an extension of a club and really help to define it, so it’s certainly important to me. I think that I would like Naïve to become associated with the one venue for this reason and also because it would let me properly familiarise myself with one space and how it can be used to it’s full visual/artistic potential.
S: As a relative new comer to Glasgow’s clubbing community what is your perspective on its current state? Was there a particular point that influenced the birth of Naïve? Was there a lack of certain bookings that you wanted to see in Glasgow for example?
I think Glasgow’s club scene is exceptional healthy, with a breadth and depth to it that goes beyond the number of consumers out there. However, I don’t think this is absolutely a positive. The club scene is maybe too saturated, with so much competition that some very hard working and creative people can struggle to be successful. I certainly wouldn’t like to think of new, developing clubs being muscled out by more established competitors. I suppose you can only hope that more of the general club going public can open their eyes to clubs going on outside of the G1 Group or that aren’t on Sauchiehall Street.
There was no one factor that influenced the creation of Naïve, it was really just a personal desire to become directly involved in music and clubs. Over time I do hope that it can develop into an outlet for both my own and other people’s creativity. If you look at the well established Electro/Disco nights that focus on bringing in major artists they tend to have been around for over five years and are maybe at risk of getting a little stale or losing their following to an extent. So, it would be excellent if Naïve could inject a little bit of energy into this scene, either through bookings (there are some artists I’m looking at who have either never played Glasgow or haven’t played Glasgow in years) or the visual/artistic direction of the club.
WHAT: Naive @ The Sub Club
WHO: CHEWY CHOCOLATE COOKIES, Peace, Mausr, Vianassa
WHERE: The Sub Club, 22 Jamaica St
WHEN: Tonight, 11-3am
TAX: £4 // Students free before midnight
FACEBOOK EVENT: http://www.facebook.com/event.php?eid=152062634830429
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